A Gift for Every Runner on Your List

Holiday shopping for the runner in your life can be a stressful, energy-zapping task. But this year, Performance Running Outfitters made things easy by providing gift ideas for every runner on your list – so you can spend more time running and less time shopping!

All items listed below can be found at Performance Running Outfitters!

Running Buddy:

Our running buddies make every mile go by a little bit faster. Say “thank you” with one of these great gifts, like the Believe or Compete Training Journal, with 52 weeks of space to detail workouts, or an insulated Hydroflask (keeps hot drinks hot up to 6 hours, cold drinks up to 24 hours). Even the most positive runner could use a little motivation, which is why we love Momentum wraps, with sayings like “Make It Happen” and “Run and Be Happy.” If you prefer running buddies of the four-legged variety, go hands-free with the Stunt Puppy Stunt Runner leash! And keep your buddy’s noggin nice and warm with a cute, fleecy pom beanie from Salomon!

New Runner:

Whether there’s a new runner on your list, or one coming back from a layoff, most runners could use some updated gear. Stay warm, dry, and visible with the Sugoi Zap jacket, with 360 degrees of visibility (available for men and women). Store the essentials with the Nathan Zipster belt, with two dry zippered pockets that can accommodate phones, keys, and more. Every runner needs socks, and we’ve got plenty! (Plus, all Feetures and Balega socks are Buy 3, Get 1 Free until 12/31/17!) There’s no need to worry about hydration on the run with an Amphipod handheld bottle, and we’ve got plenty of sizes to choose from. Have a racing fanatic on your list? Give them the gift of no more pin holes with Race Dots, the magnetic bib positioning system. And finally, the Garmin Vivoactive 3 is the perfect watch for new and veteran runners alike, with built-in GPS for running, cycling, swimming and more!

Stylish Runner:

Running gear isn’t exclusively for running anymore! Give the gift of style with some of our newest picks, including the New Balance Heat Route jacket (women’s only, but don’t worry, we’ve got some awesome jackets for men, too!) and Saucony Freedom Runner shoes (a lifestyle shoe with a running shoe midsole, so it’s soft and supportive). The Oiselle Lux Runfinity scarf is cute and warm, with soft buttery fabric that she’ll love! We also have a fresh crop of Stance Run socks for men and women, including the new tie-dye crew (pictured). And of course, no outfit is complete without a pair of Goodr polarized, non-slip sunglasses, with so many amazing color combinations that will make any runner happy!

Winter Weather Warrior:

Sub-zero temperatures don’t scare our Wisconsin winter warriors! Help your favorite runner stay warm, dry, and running all winter long with our favorites, including the Feetures Elite Merino crew-height socks, with just enough cushion and a whole lot of warmth. Every winter runner needs a good selection of do-it-all accessories, and that’s why we recommend the Craft hybrid glove, which can convert from gloves (with an e-tip) to mittens in a snap, and the Buff polar fleece neckwarmer, which can be converted from neckwarmer, to balaclava, to headband, to hat… you get the idea! Yaktrax Run traction devices will turn any regular running shoe into a grippy powerhouse, with a carbide spike plate and metal springs to provide traction. And of course, it’s all about the clothes! Stay warm with the Salomon Drifter jacket, made with Primaloft Eco Insulation (available for both men and women). This jacket is light enough to layer under a shell, but warm enough to tackle colder temperatures with ease. Winter runners will also love the Sugoi Sub-Zero Zap tight, with 360 degrees of reflectivity, phone-ready pockets, and a soft fleecy lining (available for men and women).

Thanks to Jess and Team at Performance Running Outfitters for all the great gift ideas!

Tell us: What’s on your wish list this year?

Keep Running MKE – you’re doing great!


Winter Running Style Guide

Sniff. Our warm fall weather is gone and in its place we have winter. Like actual winter. Can you believe the forecast calls for a few single digit temperature days next week??

The only consolation is that we finally get to show off our winter running gear. Need a few style pointers or ideas for sprucing up your winter running wardrobe? The team at Performance Running Outfitters put together this handy style guide to help you look hot as you burn up the track/roads/trails!

Saucony Brisk Long Sleeve

The Saucony Brisk Long Sleeve features a soft, four-way stretch comfort with great moisture wicking fabric. A herringbone pattern with a long, slim fit makes this piece an easy crossover from fitness to fashion.


All pics courtesy of Performance Running Outfitters

Saucony Fast Track Tight

With a wide, flattering waistband, a compression fit and a bold print, the Saucony Fast Track Tight will add style while you’re working out or hanging out.


Brooks LSD Thermal Jacket

The LSD Thermal Jacket combines protection and performance. With windproof nylon on the front and a soft, merino blend on the sides and arms, this jacket provides super lightweight insulation.


Craft Weather Jersey

For the techy runner! This half-zip wind top has a media pocket on the back, built-in mittens, an angled double-zipper for extra ventilation, and magnets to keep the neck secure whether open or closed.


Saucony Velocity Long Sleeve

A soft, heathered fabric that can be worn on its own or as a base layer will make this a staple in your running wardrobe.


Nike Dri Fit Element Hoodie

This hoodie delivers lightweight warmth in a snug, streamlined design so you can keep your miles up when the temperature drops.


New Balance Windcheater Jacket

Warm up with a lightweight jacket that moves with the body while still providing protection from the elements. It’s light enough to wear in mild conditions, or add a base layer underneath and wear it in cold weather.


Saucony Dash Seamless Sportop

The Dash Seamless Sportop has body mapped engineered mesh placement that keeps air flowing so you stay cool and dry. This top offers a long, lean fit that won’t ride up and thumb holes to keep your sleeves down and your hands warm.


The North Face Ampere Wind Trainer

WindWall fabric of the Ampere Wind Trainer cuts the wind while still being lightweight and breathable.   Reflective details will keep you visible as the days get shorter.


All of the featured styles can be found at PRO’s four locations around the Milwaukee area.

What do you wear to stay warm during winter runs?

Keep Running MKE – you’re doing great!

Holiday Gift Guide for Runners

Wondering what to gift the runner in your life?

Performance Running Outfitters put together a fabulous gift guide with ideas that are sure to dazzle every runner on your list. You can find all of the items at PRO’s three local shops: Brookfield, Shorewood and Oconomowoc. Holiday Wish List-page-001

MKE Runners: What’s on your wish list this holiday season?

Keep Running MKE – you’re doing great!

Get Inspired By Minerva Running + A Giveaway!

Many of you already know Micaela Ellevold through the numerous training programs offered at Performance Running Outfitters. But did you also know that she is the owner and designer of a local running apparel company called Minerva?

Below, she tells us how she got started and her inspiration for the fantastic designs!

Can you tell us a bit about Minerva?
Minerva is a women’s clothing and accessories line that expresses the relationship women have with running. We offer a variety of apparel options that currently include tanks, tees, hoodies and capris. Our accessories consist of coffee mugs, tote bags, shoe tags and even hair ties!

How did you get the idea to start the company?
After working many years in the running industry and coaching 5k, 10k and half marathon training programs – whose participants were mostly women – I felt a need to create a line of clothing that expressed how women felt about running; and when you saw other women wearing it – it made you smile, and say YES, I get it, that is TOTALLY me!! I had not found any apparel that spoke to me about running, so I decided I would combine my knowledge and experience with running with my creative and graphic design skills to start a new clothing line! Overall, I wanted to create a line that expressed what motivates and inspires women to run and how they grow and transform through their running journey. Most importantly, I want to encourage others to join the sport and become a part of the running community! Running has been a part of my life since my early days in high school. However, the last few years my passion for running has grown to building relationships, being a part of others’ running journeys and experiences, and enjoying the time and memories created with my “running peeps!” Through Minerva designs, I hope to continue to motivate, inspire and empower women to keep moving!

What does Minerva mean and why did you decide it was the right name for the company?
After doing some research on Roman mythology, I came across the name “Minerva”. She is the Roman goddess of wisdom and her symbol is the owl. I knew immediately that this was a perfect fit for my company because of my experience in coaching, the relationships I have built through running and my own running journey. Most women provide wisdom of their running journey through their experience, sharing stories and passing on information. The owl is also a perfect fit for Minerva’s logo, as the owl can be considered a representation of a messenger.

Where do you get your design inspiration?
I really like the art form of typography, and I like when the words create the art, tell the story and speak the message. Some of the designs are inspirational messages I have said to my participants through coaching or they come out of frustration and change that we go through. In most cases, the designs come from the heart from my personal relationship with running and journey over the years. I would have to say that some of my best designs and thoughts have come to mind when on a run and I am completely lost in my thoughts and my feet are in motion.

What are some of your most popular items?
Right now two summer favorites are the “Rise & Shine” and “Running Relationship” hoodies!! I think the messages speak to each runner and are perfect reminders why we run! The hoodies are perfect to put on after a race or run and great for wearing to run errands or to the movies!!

Another popular item is our “Strong Hearts” shoe tag. The “Strong Hearts” design was created to honor my Dad who passed away from an aortic dissection in February 2013. It also symbolizes love and support for anyone who has suffered from heart disease or illness, and pays tribute to all those lost and those who survived from aortic disease or heart disease. The design is to remind us that through tough times we are to continue to have “Strong Hearts,” to keep moving with purpose, and in the end remain strong. We are to continue to be proactive with our health, help others by bringing awareness, and each day put one foot in front of the other. Each year, a portion of the cost of each “ Strong Hearts” shoe tag, t-shirt, and bracelet sale will be donated to a different organization. Last year it was the John Ritter Foundation; this year it is the American Heart Association.


Are there any new items in the works?
We just released a few NEW items: a tank “Be Brave” and two light-weight hoodies “Rise & Shine” and “Running Relationship!” However, we have a few new tanks in the works that will be coming out in late July!

Where can people buy Minerva clothing and accessories?
Locally, Minerva products can be found at Performance Running Outfitters, at race expos throughout the Midwest, or through our online shop.

How can people connect with Minerva?

Is there anything else MKE should know about Minerva?
This past May, a group of twenty ladies from the area made the trip to Green Bay, WI to run the Cellcom Green Bay Half Marathon. It’s a race that I thoroughly enjoy running each year, and a race my family has run for the past six years. It started with an idea to run a race together and then on a snowy Saturday morning in February, all twenty ladies showed up to start training. This is where the “Muses” journey began!

Over the twelve weeks of training, new friendships were formed, stories of running experiences were told, and for some this was a new distance to complete and others it would be another notch on their belt. Over a few long runs I came up with an idea of the “Minerva Muses” and I decided I was going to have this printed on a bright-colored shirt that everyone could wear. These shirts were so we could all find each other at the race or if we spotted each other on the course we could encourage one another to keep moving forward! We’ve come this far and we all are going to cross that finish line! In the end, all twenty ladies crossed the finished line and we all had so much fun! This was an experience that I will never forget!


After the race I decided I wanted others to join the “Minerva Muses Running Club” and to be able to connect with each other! We all have a story, we all started somewhere, and we all run for a reason! So why not share your passion, tell your story, and encourage others to join the running community!
You can connect with Minerva and other “Minerva Muses” on our Facebook page or at upcoming expos or races! Let’s celebrate our accomplishments and join together!

Thanks for all the great info, Micaela! And now it’s time for a question for you, MKE:

Who wants to win some Minerva apparel?

Minerva has generously provided a fabulous giveaway prize for one lucky Keep Running MKE reader.  The winner will receive a Minerva running tank and tote – perfect for logging miles this summer!

To enter to win the prize, please visit: a Rafflecopter giveaway

Good luck! We’ll announce the winner next Wednesday!

That’s it for now. As always …

Keep Running MKE – you’re doing great!

*Winner will have 48 hours to claim their prize by emailing keeprunningmke@gmail.com. If the prize is not claimed within that time frame, we will select a new winner.

Newly Expanded PRO-Brookfield Store is a Runner’s Heaven

Performance Running Outfitters in Brookfield has a whole new set of digs. The store’s new 7,000 square foot store is more than triple in size compared with the old space and is a true runner’s heaven: the latest shoes, apparel, gear, nutrition and more, plus a new indoor track and community room.

The store is owned by Trae and Jessica Hoepner and opened in 2006. The couple also owns locations in Shorewood and Oconomowoc.

PRO-BRO-Store2Photo courtesy of Performance Running Outfitters

Co-Owner Jessica Hoepner recently gave us the scoop on what MKE runners will find in the newly expanded Brookfield store space.

Tell us a bit why did you guys decided to make the move?

We knew we needed more space the past couple of years, but the timing wasn’t right. After getting feedback from customers about how uncomfortable the Brookfield store was getting with our product selections growing and getting busier, it made our decision easier. We believe in investing in and creating a healthier community; a place for athletes to get advice and motivation, create more jobs for runners, and a nice environment for our employees (we added a kitchen, shower and additional office space).

PRO-BRO-DeskPhoto courtesy of Performance Running Outfitters

Can you tell us a bit about the new indoor track space?

We put in a 100 foot track so that athletes can test out their track and cross country spikes and to allow our customers to test out their shoes if they don’t typically like running or walking on the treadmill.

Will you offer more inventory with the expanded space?

Yes, we will expand our selections in all categories (shoes, apparel, accessories and nutrition). There will be more color choices, more sizes and new items. We were also able to do this with our Shorewood location (4533 N. Oakland Avenue) when we expanded.

BRO-storedoors-2Photo courtesy of Performance Running Outfitters

What are some of the other things you’ll be able to do with the new space?

We built a community classroom. This allows us to handle bigger race packet pickups, hold meetings and classes, host speakers, team events and more. If anyone in the community wants to use it as a meeting place for their team or club, we can schedule that, too!

It seems like PRO is undergoing a lot of expansion this year. Any plans to add another location anytime soon?

We are here to serve and help build a healthier community, so nothing is ever out of the question.

If you want to visit the new store, here are the deets you need to know:

Performance Running Outfitters – Brookfield

Ruby Isle Shopping Center, 2205 North Calhoun Road

(262) 784-7989

Monday-Friday: 10am-8pm

Saturday: 10am-5pm

Sunday: 12pm-4pm

Mark your calendar: Join PRO-Brookfield for a special grand opening event on Saturday, November 9. More details about this event to come, so follow PRO and Keep Running MKE on Facebook to get all the info first.

Keep Running MKE – you’re doing great!

Can You Ever Have Too Many Running Shoes?

You know you’re a runner . . . when you’re way more excited about the new fall running shoes than the new fall fashions.

We recently salivated over took a look at the Runner’s World Fall 2013 Shoe Guide and as always it got us excited about adding to our ever-expanding wardrobe of running shoes. Between trainers, lightweight trainers, flats, trail shoes, spikes, etc., is it ever possible to have too many pairs of shoes? Our answer is a simple, “Never!”

So today’s poll is focused on running shoes – specifically, how many are in your current rotation? Whether it’s one, three, or – gulp – a dozen pairs, share what’s in your closet!

And don’t forget – you can shop a great variety of running shoes at Performance Running Outfitters – our favorite local spot for the best gear!

Keep Running MKE – you’re doing great!